NEW DELHI: The Covid2019 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when compared to the pre-Covid2019 lockdown movements, and are quite unpredictable. Realising this unpredictable outdoor scenario, Madison decided to launch an extension to its Traffic Count Tool. This tool will provide clients with legitimate data to help them note the actual changes in OOH mobility in the post-Covid2019 lockdown era. 

Madison’s technology partner for this is  AdMAVIN – a Geo-spatial marketing solutions company, founded by alumni from IIT Madras. 

The extension of Traffic Count Tool utilised the Google mobility reports. These reports are available for various countries and contain state-wise summaries for each touchpoint. The algorithm of Traffic Count Tool is updated to provide OTS based on the current OOH Mobility with a location level detailing. 

Mobility of a particular location is estimated based on the latitude and longitude of 25,000+ sites which have been tagged in the Madison OOH system across all major markets. A 1km vicinity to a particular location is mapped and the dispersion of touchpoints studied. A change % is determined and applied on the base line OTS to provide present day OTS numbers. The dataset provides the change compared to a baseline value for any given day of the week. The baseline defined by the Google Mobility report, is the median value corresponding to the respective day of the week, during the 5-week period Jan 3 – Feb 6

To further advance and enhance the Madison Traffic count tool, further granularity will be provided based on the market Population and Live Traffic flow data. The OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis. This will help in providing clients with real time OTS which are the best possible impression numbers that can be shared for OOH roadside media. The Traffic Count Tool can help provide OOH mobility data at key touchpoints and key markets. From the consumer in their work, live & play arenas like retail and recreation, groceries, and pharmacies, parks, transit stations, workplaces, and residential points of interest respectively. 

Considering the dispersion of traffic, we see a difference in recovery basis the touchpoint spread and market. For e.g. Mumbai has seen an average recovery of 57 per cent of traffic across key junctions while cities like Bengaluru and Delhi have recovery of movement to the range of 65-70 per cent. Although few locations have shown encouraging signs of traffic movement compared to Pre-COVID conditions, the majority of the locations range in the 57-60 per cent recovery. Smaller cities like Lucknow, Patna and Vijayawada have seen a 10-15 per cent point better recovery of traffic movement than the larger cities.

Madison Media & OOH Partner & Group CEO- Vikram Sakhuja says, "Thanks to traffic count data that we have built data tech partnerships in, it is now possible to track the post lockdown recovery of traffic on our metro roads. This should help build confidence amongst OOH advertisers.” 

Traffic at some key Junctions in Metro

NEW DELHI: Mamaearth, the toxin-free personal care startup, announces its brand purpose as “Goodness Inside”.

Mamaearth’s latest video brings forth this idea of ‘Goodness is a Choice’ to its consumers. It is a digital and social media led campaign with the key message that goodness isn’t a superpower or a special gift. It is simply a choice that you make every day, just like the choices Mamaearth has made. Mamaearth products are made from the best of nature, and have no toxins, no harmful chemicals, no animal testing, no plastic impact.

Since its inception in 2016, Mamaearth has stood by the promise of honesty and goodness in everything they do. Founded by husband and wife duo Varun Alagh and Ghazal Alagh, Mamaearth is Asia’s first brand with products of Madesafe certification. It offers 100% toxin-free and natural baby care, skincare, and hair care products. They recognise that millennial consumers have the same belief system, and make their choices with the philosophy of goodness as a choice too.

Fireside Ventures partner VS Kannan Sitaram said, “We at Fireside firmly believe that great brands serve a larger purpose beyond delivering product benefits. Mamaearth is an outstanding example of a brand that lives its purpose in an admirable manner. Its values resonate strongly with its consumers and create a loyal, growing community of consumers. With this firm anchoring, Mamaearth is set to grow multifold."

MamaEarth co-founder Ghazal Alag said, “Millennials want to do good and steer their families into a better tomorrow. That’s why we call this generation as ‘Generation Good’.  At Mamaearth, we share the same values and moral compass as Gen Good. Our new tagline ‘Goodness Inside’ is a promise that we will do what is right for our consumers and for Mother Earth by staying loyal to our product roots of toxin free purity and natural goodness.”

The film is conceptualised by Korra Worldwide shows multiple situations where people can make good choices in their daily lives to make the world a little better. And with each little choice, we head towards a much better future. The main video of 1 minute will be followed up by multiple smaller edits focusing on one situation and one category of products from the brand.

Korra CEO Gaurav Nabh said, “Our work on Mamaearth is staying true to Korra’s mission of communicating to a digital first audience, helping challenger brands tell insightful stories and in turn creating disruption in the category. This campaign truly demonstrates Korra’s deep understanding of the digital native, showcases our capabilities and is the first among a series of future work furthering a strong partnership with Mamaearth.”

The brand’s belief in spreading ‘goodness’ is extended beyond product to other actions as well. In the wake of the COVID-19 pandemic, Mamaearth decided not to profit from the situation by selling sanitizers. Instead, they distributed 50,000 sanitizers to people in need through 2500+ Goodness Ambassadors across the country. Recently, they’ve also distributed cotton reusable face masks with smiles printed on them, through these Goodness Ambassadors as well.

MUMBAI: After a hiatus of nearly three months, television shows finally went on the floors in Mumbai and new episodes started airing from 13 July. GECs are leaving no stones unturned to create the buzz in the market and gain back their viewer interest.

Zee Entertainment has announced its content comeback via a partnership with its brand partners. Zee collaborated with leading brands - Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for 13 July, the date of its daily content comeback on Zee TV. ZEEL chief consumer officer Prathyusha Agarwal says that the idea of the teaser was not to mention Zee. According to her the campaign wouldn’t have gone viral if a brand would have mentioned the name of the channel. The idea was to get multiplier reach and audience through a teaser-cum-reveal campaign.

Agarwal notes that TV consumption has increased by 35 per cent and the channel did a predictive analysis with Nielsen to identify where it is going to settle across genres. The biggest variable that is dictating currently is people sitting at home and people going out for work. It gave the channel a fair idea about the available audience. From being a 'woman as a unit' it changed to 'family as a unit' and brought more people together and this, for her, was the big behavioural change that got established with Covid2019. 

“We had a Zoom call with our viewers as it was important for us to know how our viewers are feeling. It was not just about what they are viewing but also about what kind of content they are missing. Attitudes and behaviours have changed. Earlier, the day consumption chart looked like one big hump during primetime. But with Covid2019, people are spending more time at home. So there is a non-primetime hump and then there is a primetime one. So, there are more audiences to cater," she shares.

Given these changes, ZEEL has reworked on its FCP strategy to understand how it will handle primetime and non-primetime viewers. "Shifts between genres have happened and supply dictated the demand. With fresh content coming in, the channel is looking at all the genres especially comedy. The channel is trying to introduce the element of comedy in shows through characters and changes in script,” she adds.

Apart from that, she highlights that there will be no change in programming order. The channel is focusing on creating a larger bank of episodes if there are any stop starts. There is also no change in the inventory choices, it is tailor-made as per the brand.

While talking about advertisers' response to the new normal, she says, “In the month of April, everyone was wondering what to do next; we didn’t have advertisers. They were also not able to meet the demand on ground. But July is looking very promising. Fill rates are completely back to normal. As the demand has increased significantly in July, I believe advertisers are also keen to meet the demand.”

The Media Ant co-founder Samir Chaudhary thinks that there will be more advertisements in the non-primetime slot now. Because of the non-travelled behaviour, viewership patterns will remain the same, but the timing will be scattered.

He adds that inventories will remain the same but more slots will be filled. He says, “Many FMCG brands are eager to advertise as IPL and other events did not happen. But they will be looking more at news channels than GECs because in the past few months the reach has predominantly come from news. However, they will be looking at other segments to advertise.”

Agarwal further explains that there are different kinds of market. One is where people are not able to use a certain product or they are careful about its usage and for those customers it is critical for brands to create demand. In this situation they are finding ways to trigger demand. The  biggest and active advertisers are FMCG and CPG because people are consuming it a lot more than any other category.

She adds, “There are decades where nothing happens and then there are weeks where decades happens. In these categories you have brand loyalty that will never change. But during Covid2019 for e.g., you have ten consumption occasions. Consumers were forced to sample other brands and other product options. Hence, it became critical for brands to get back the share. If there is great product and good pricing, consumers are likely to go back. In our business consumers belong to the overdrive consumption category. It is important to get an early mover advantage to gain share.”

Chaudhary shares that advertising rates will come down by 30-40 per cent and channels will have to incentivise the rates for advertisers to come on board. He adds that as user sentiment has changed, people are buying fewer products so advertisers will get less profit.

He also notes that most of the brands will go with their core messaging but they might twist their ideas to incorporate pandemic in it. Brands are choosing digital mediums for long ad formats but 30-second or short-form advertisements will continue on television. 

For Zee TV, out-of-home medium acted as an announcer media, after which campaigns were released on other digital mediums. Agarwal believes that social media has a good number of audiences and platforms like WhatsApp or Telegram can make things viral quicker than word of mouth. The channel adopts a twin strategy for most of its content.

Zee TV’s singing reality show Sa re ga ma also started production last week. The channel is adopting a hybrid production model to ensure safety and security. According to Agarwal, most of the post-production work is happening remotely. This move has helped it to bring content robustly.

KOLKATA: To fight the uncertainty caused by Covid2019 pandemic, many organisations resorted to pay cuts to take forward the business. While NDTV announced a salary cut in April, it will end pay cuts for all employees who took a 10-20 per cent cut, effective 1 August.

It announced the salary cut from 1 April for a period of three months, "subject to detailed review at the end of the period." It also mentioned that there would be no cuts for employees earning less than Rs 50,000 a month.

At the time of announcing pay cut, NDTV said that it was "forced to undertake certain cost-cutting measures" as a result of the "impact of decreasing advertisement revenue accelerated by the onset of the Covid2019 pandemic, together with the uncertainty surrounding the recovery of the global and Indian economy."

“Upon review, it has been decided that through 1 July, the existing pay cuts shall continue but effective 1 August 2020, NDTV Group will end pay cuts for all employees who took a pay cut between 10-20 per cent,” it informed stock exchanges on Monday evening.

KOLKATA: Regulators across the world have kept their eyes on people's data. The Indian government is also outlining the route to control the flow of data. An expert committee appointed by the government has recommended a new regulatory authority for non-personal data along with creating a new “data business” classification. The committee is chaired by Infosys co-founder Kris Gopalakrishnan and includes industry, government and academic experts.

What is non-personal data?

Non-personal data is without any personally identifiable information. The committee has further broken down that into data that never related to an identified or identifiable natural person and data which were initially personal data, but were later made anonymous as non-personal data. The committee has defined three categories of non-personal data – public non-personal data , community non-personal data and private non-personal data.  

The committee has also defined a new concept of ‘sensitivity of non-personal data’, as even non-personal data could be sensitive from the following perspectives – 

1) It relates to national security or strategic interests

 2) It is business sensitive or confidential information

3) It is anonymised data, that bears a risk of re-identification 

The report has stated that the non-personal data authority will ensure that data is shared for sovereign, social welfare, economic welfare and regulatory and competition purposes and thus spurring innovation in the country  

The authority will also play an enforcing role ensuring all stakeholders follow the rules and regulations laid, provide data appropriately when data requests are made, undertaking exante evaluations of the risk of re-identification of anonymised personal data and so on.

As per the committee, the regulatory authority will need specialised knowledge (of data governance, technology, latest research and innovation in the space of non-personal data, etc.) and will have to keep pace with the rapidly evolving technological landscape. “Unlike the DPA which is focussed on prevention of personal harm, this authority will focus on unlocking value in non personal data for India,” it states.

The laws, regulations and rules of the Indian state apply to all the data collected in/from India or by Indian entities. It has suggested to create a new category of the business called ‘data business’ that ’collects, process, store, or otherwise manages data and meets certain data threshold criteria as organisations are deriving new or additional economic value from data. It has also added that is a horizontal classification and not an independent industry sector. Many existing businesses in various sectors, collecting data beyond a threshold level, will get categorised as a data business. 

“Just like the economic rights to natural resources arising from a community are considered to primarily belong to it, the value of social resources of community non-personal data should primarily accrue to it (instead of the default whereby data custodians take up the entire value of such data),” the report adds.

It has also suggested to create a data-sharing framework such that community data is available for social/public/economic value creation. However, it has also added that adequate measures would have to be developed in order to ensure that any data-sharing framework does not dilute the protections afforded by the Personal Data Protection Bill, 2019. Data sharing may be requested for sovereign purpose , core public interest purpose, economic purpose.

“It is reported that Google and Facebook together control about 60 per cent of the internet advertising market in the USA. It is also estimated that Amazon had a 37 per cent share of the online ecommerce market in the USA in 2019. This is reflected in the very large market capitalisation of these corporations,” the report mentions while talking about data imbalance. It has cited the example of social media, search, mapbased services, online retail, ride-hailing platforms, digital healthcare, credit rating as data-based businesses.

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 June to 3 July 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 26h week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser with 317861 insertions as compared to 292536 insertions in week 25, followed by Reckitt Benckiser which ranked second with 78007 insertions.

The following spot was acquired by Brooke Bond Lipton India Ltd with 47425 insertions.

Godrej Consumer Products and ITC Limited recorded 45498 and 39209 ad insertions respectively.

Wipro Ltd acquired the sixth spot with 24700 ad insertions on TV.

Other top brands in the pecking order were as follows: Ponds India, Amazon Online, Lakme, and at the last Procter & Gamble.

NEW DELHI: Scroll Mantra, an integrated communication agency in India, bags the PR mandate for Airmeet, an all-in-one platform for virtual events, summits, meetups and workshops for communities and enterprises. Scroll Mantra bagged the mandate after a competitive review in which a few leading agencies participated.

The mandate came at a time when the events industry is going through a phase of transition and everyone is adapting to the new normal of shifting from on-ground to online. The agency’s task at hand is to build reputation and position Airmeet as a preferred platform for knowledge professionals to host online events, conferences, webinars, awards, etc.

Scroll Mantra MD Neha Bajaj said, “Scroll Mantra has a diverse portfolio and an adept team who have worked across multiple verticals. We are delighted to have the opportunity to work with a brand like Airmeet, and I am certain that we would create the right positioning for the brand while providing innovative communication strategy to create a mark in the virtual events industry.”

Airmeet head of marketing  Nishchal Dua said, “We were looking to partner with an agency who could bring fresh ideas on board and help us narrate our story creatively amongst the target audience and the media. We are pleased to partner with Scroll Mantra to strengthen our communication strategies in the Indian market. We are looking forward to a fruitful association.” 

NEW DELHI: IN10 Media Network’s global premium membership streaming service DocuBay today announced a significant partnership with OnePlus. Under this collaboration with DocuBay, OnePlus TV users can now enjoy direct access to a diverse range of documentaries by the global streaming service, across various narratives.

A destination exclusively designed for documentary films, DocuBay has over 300 titles handpicked from 100+ countries and releases a new title on the platform every day. The premium content library includes titles across a variety of genres or ‘Bays’ such as TravelBay, ScienceBay, PoliticsBay, SportsBay, CrimeBay, TechBay, and recently launched MusicBay. Select titles like Stonehenge, Sea of Galilee, The Rider and the Wolf are available in HD and 4K, lending for an immersive viewing experience on OnePlus’s recently launched OnePlus TV U Series and Y Series.

DocuBay VP strategy D Girish said, “At DocuBay, we are committed to bolster our reach and enable new audiences to discover our catalogue of premium documentary films. We are delighted to partner with OnePlus to strengthen our community of documentary lovers and ensure an enhanced viewing experience to the users through the OnePlus TVs’ incredible features.”

OnePlus India GM Vikas Agarwal shared, “At OnePlus, our community is at the core of everything we do. This focus has also played a fundamental role in determining our brand partnerships over the years. We are excited to partner with DocuBay and bring a truly unique content experience to our community of users. This partnership will further provide OnePlus TV users access to premium, global content, with unparalleled viewing experience on the OnePlus TVs.”

NEW DELHI: Snack brand Cornitos has announced the launch of its e-commerce website, with an aim to offer easy and safe accessibility to its customers.

The decision has come at a point of time when business across verticals are witnessing a dip in the sales as manufacturing and distribution were halted due to ongoing Covid2019 crisis. The website is LIVE and the delivery orders will be shipped within Delhi-NCR. The brand aims to initiate pan-India delivery by the month of August.

According to the company’s spokesperson, all the products will be delivered with all safety precautions i.e., sanitation of packages, cashless payment and contactless delivery.

However, the brand’s products are also available in retail, e-retail and modern trade stores and on all e-grocery across platforms, but the disruption in the supply chain during lockdown severely affected the distribution channel. The brand has realised that this would be the new normal and pursuing an e-commerce strategy was not just an option, but absolutely crucial. Thus, the decision was made and the new strategy has been adopted to diversify the business channel.

GHFPL MD Vikram Agarwal said, “We are really excited to launch Cornitos website as it is the easiest and the safest platform for our customers to buy our products. Cornitos, as a brand has always worked for its customers and in this crucial time it was vital for us to think about their health and safety."

Agarwal also said, “During lockdown, the company was flooded with queries from consumers about the availability and delivery of their products. We have reformed our business model and website launch is a part of our post Covid2019 strategy. This one-stop shop approach makes it easier for us to delight our customers with the entire array of delicious flavors and products.”

A Revolutionary, an activist and the first black leader of a free South African nation who led the fight against apartheid his whole life, Nelson Mandela fought decades-long injustice to tackle institutionalised racism and foster racial reconciliation. This Saturday, July 18, 2020, at 1 PM in honour of Mandela Day, &PrivéHD remembers the defiance of this one man often referred to as ‘The Father Of The Nation’ by bringing to you Academy Award Nominated feature ‘Mandela: Long Walk to Freedom’ based on his autobiography. Starring Golden Globe award nominee Idris Elba (Nelson Mandela) and supported by Naomie Harris (Winnie Madikizela), this movie makes for an apt watch to understand the pinnacle movement leading to the historic turn of events that brought about change on a global scale.

Witness the 30 year struggle of a single man who fought for the rights of humane treatment for Black Africans in Mandela: Long Walk to Freedom’ airing on Saturday, July 18, 2020, at 1 PM only on &PrivéHD

About Webinar

BARUN DAS is currently the CEO of TV9 Network, India’s No.1 news network in terms of viewership. Barun, an alumnus of IIT Madras, IIM Calcutta and London School of Economics, has over 25 years of experience in the media sector, both in India and abroad – in top managerial positions and as an entrepreneur. His last corporate assignment was with Zee News Ltd. (currently Zee Media Corporation Ltd) as its CEO where he held that position for 5 years. Prior to this, he held various top management positions at MCCS (owner of the erstwhile Star group’s news operations in India), India Today Group, ABP Group etc. He worked as the Head of International Business at Astro All Asia, Networks Plc. Kuala Lumpur. After his stint in Zee, Barun turned an entrepreneur and build his start up focusing on the convergence of technology, content and healthcare. Barun was a member of the International Academy of Television Arts and Sciences and was a juror for finals of the International Emmys. An avid sportsman, Barun was selected for Junior National team in Bridge during his college days.

In this exclusive Virtual Fireside Chat with Das, we will discuss All Things News. 

About The Panelists

Barun Das - Chief Executive Officer, TV9 Network

In conversation with  Anil Wanvari, Founder, CEO & Editor-in-Chief | IndianTelevision.com Group

MUMBAI: Star Plus has brought back original episodes of its popular shows Yeh Rishta Kya Kehlata Hai, Kasautii Zindagii Kay, Yeh Rishtey Hain Pyaar Ke and Yeh Hai Chahatein — on-air with a fresh storyline from running, 14 July. The channel has also announced the launch of its new show Anupamaa, which was supposed to be launched in March but was held due to the spread of Covid2019 and the subsequent lockdown. 

Star Plus will also host movie premieres on weekends with the world television premiere of Tanhaji: The Unsung Warrior on 26 July, 8 pm and Disney’s The Lion King on 8 August, 8 pm. Iconic mythology shows, Ramayana and Mahabharata, will continue to air at 7.30 pm and 8.30 pm, respectively.

“We are happy to have entertained our viewers throughout the lockdown phase and are excited to bring back their favourite shows after more than 100 days. We hope that our engaging mix of romance, drama series, and light-hearted content along with movie premieres will continue to entertain our viewers,” said a Star Plus spokesperson.

NEW DELHI: Delhi- and New York-based, FLYX, a first-of-its-kind social network platform for OTT content, announced that it has raised a pre-seed funding amounting to $200K by HNIs. The company will use the funds to accelerate product development and further expand services in India. 

Founded by seasoned technologists Shashank and Mayank, FLYX is a streaming social network that helps users find recommended content to watch, on the back of a unique algorithm that aggregates reviews from friends, family and contacts across all major streaming platforms. The app is available for free download on both iOS and Android stores, and works across all streaming platforms such as Netflix, Amazon Prime, Hotstar, Hulu, Google Play among others.

The value that FLYX provides is reducing time in decision making, and being able to find positive reviews from your social network, aligned to personal taste. Just by logging in, users can see what their contacts have recommended, and make informed choices. Users can also create a unified cross-platform watch-list, and keep track of shows watched in a private “seen list.” The platform lets them cross-post on social media platforms including Instagram and Snapchat. An interactive platform, where users can engage with their followers through the private or group chat feature - FLYX also enables watching trailers, and exchanging notes and comments with followers about new and upcoming releases.

“It’s fantastic to have the support of our investors as we look to grow and scale FLYX in India. We have seen encouraging growth over the last few months, and we consider this to be the right time to scale our operations, and to strengthen our position as the one-stop-shop for reviews, feedback and updates for all entertainment across major streaming platforms in India. Our immediate plan is to enhance our technology, add more streaming platforms and social networking platforms, to provide users a more comprehensive experience. We are thankful to our investors for the opportunity to tap into their capital, knowledge and network,” said FLYX CEO and co-founder Shashank Singh.  

“Shashank and Mayank are two of the most impressive entrepreneurs and technologists I've come across. Their ability to identify a need in the marketplace and quickly adapt to consumers needs positions them beautifully in this constantly changing marketplace. With content consumption at an all time high, the need for a utility like FLYX is undeniable and I am supremely confident that Shashank and Mayank are the right founders to scale this business and take it to the next level,” said AIT Global Inc investor chairman and founder Raj Mishra.

Key features

What to watch: Use FLYX to know what friends and family are recommending and let them know what your favorites are.

Discover trending and search: Be updated with what movies and shows are trending across various platforms. No need to Google anymore.

Where to watch: Once you know what to watch, FLYX will help you know where to  watch. The platform is linked to 100+ streaming providers including Netflix, Amazon Prime, Disney Plus, Hulu, iTunes, Quibi, Apple TV+, HBO, Google Play, Fandango, CBS, NBC, and many more.

Create fun stories: Users can create new kinds of stories available only on FLYX. Stories can be about your favorite shows or you can ask questions, or let your friends know what you are watching. Post these fun stories to your Instagram and Snapchat too.

Watch trailers:  One central place to see all trailers in a fun way and share trailers with your friends and also post on your social networks.

Unified watch-list across platforms: FLYX you can create your watchlist on the go and add movies and shows in one central place regardless of where they are available.

KPMG in its latest report, ‘Unravelling the digital video consumer’ estimated that India will have more than 500 million online video subscribers by FY 2023. This would make it the second-biggest market in the world after China. The report also highlights that Indians continue to love their movies and movie related content. Original content is also emerging in a big way with a reasonable preference by respondents as compared to the supply of original content on platforms currently.

NEW DELHI:  Motilal Oswal Mutual Funds has launched a new TVC lead ad campaign - ‘Skin in the Game.’ Conceptualised by Mullen Lintas, the 'Skin in the Game' proposition helps demonstrate the conviction that the brand has in its product and a reason why investors should trust the brand. 

Ever since the inception of Motilal Oswal Mutual Fund; MOFSL promoters’ personal investments as well as the company's money (treasury funds) has been invested in their own Equity Mutual Funds. So much so that the company and its promoters are the largest investors in the company's equity funds. In that sense, the company has the highest ‘skin in the game’. Using the insight that when it comes to trust; actions speak louder than words; the campaign aims to highlight this unique and powerful proposition.

The creative idea is inspired by signs seen across various food outlets all over India. To instil confidence and trust, many restaurants put up a sign - "The owner of this restaurant also eats here". This acts as a testament to the conviction the owner has in the quality of food he serves. 

Motilal Oswal Financial Services Ltd (MOFSL) executive director & head marketing Ramnik Chhabra said, “When it comes to investing in general and equity mutual funds in particular, the results of your choice are only discernible in the future. To decide on which brand to select in the present for a positive future outcome; investors look for Trustmarks. This campaign provides a strong reason to trust the Motilal Oswal brand. Our belief in our equity expertise can be gauged from the fact that we eat our own cooking! ”

Overlaying the now popular tone and manner and signature brand music of the Motilal Oswal films; the campaign would be promoted on business news channels, digital and social media.

Mullen Lintas executive creative director Garima Khandelwal said, “To exhibit the extent of trust Motilal Oswal has in the product they sell, we thought to dramatise the opposite of it in a parallel industry. Borrowing from life and building from an analogy of the same. It started with the sign at a restaurant that proudly shows the belief in the food they serve by the owner advertising he consuming it to its patrons and the film was weaved around it to make the same parallel for the promoters of the fund, as they themselves invest in the equity fund that they promote, showing off their skin in the game. The ad was conceptualised pre covid but executed post Covid, which made the execution journey memorable.”

Motilal Oswal Team

Ramnik Chhabra – Executive Director, Marketing

Charles Nadar – Vice President, Marketing

Agency : Mullen Lintas

Creative: Garima Khandelwal, Azazul Haque, Ripanka Kalita, Ashwin Joharapurkar, Shashank Salaskar, Chandni Dave, Johns Joy, Pintu Bisoyi, Aswirbaad Das

Account Management: Hari Krishnan, Priya Balan, Samir Sagar, Miloni Shah

Planning: Ekta Relan

Production House: Nirvana Films

Director: Kishore Iyer

NEW DELHI: The Board of Control for Cricket in India (BCCI) has appointed Hemang Amin as interim CEO. BCCI secretary Jay Shah informed the affiliates in an email on Monday. Amin has been serving as the CEO of IPL. His appointment comes days after BCCI accepted Rahul Johri's resignation last week. The board will likely appoint a permanent CEO soon.

“As you might be aware, Rahul Johri who was the CEO has resigned and is now no longer with BCCI. We have appointed Hemang Amin, COO, IPL as the interim CEO of the BCCI,” Shah wrote in an email to all the BCCI affiliates late on Monday evening, as per media reports. 

After short stints at the Bombay Stock Exchange and Deutsche Bank, Amin joined the IPL operations team in June 2010. He was appointed the COO soon after Sundar Raman resigned in November 2015. 

Hemang Amin has been given the interim charge of CEO of BCCI (Board of Control for Cricket in India): BCCI sources pic.twitter.com/n5Su51ak8a

— ANI (@ANI) July 14, 2020

MUMBAI: News Broadcasters Association (NBA) president Rajat Sharma in his letter to BARC chairman wrote that the members of the NBA board feels extremely let down by the ratings body. Sharma's letter to BARC is regarding the unusual ratings of TV9 Bharatvarsh. 

He wrote, “This is to bring to your notice that for the last eight weeks or more the ratings have been unusable. In particular the ratings of TV 9 Bharatvarsh has been more than unusual. In this regard we would like to draw your attention to the following facts regarding the unprecedented growth of viewership of TV9 Bharatvarsh and the frequent substantial swings in English genre."

Here's what the NBA has to say:

"Several news broadcasters have written to BARC drawing their attention that every week’s ratings are not in correlation to the basics of television. The manipulated data is being released week after week without taking any remedial action. These are corrupt practices, which are being done with complete connivance with BARC and the broadcaster. 

Instead of looking into the problems being raised by broadcaster, we are shocked to receive an unwanted mail addressed to the president NBA from an official in BARC justifying the credibility of TV9 Bharatvarsh weekly data.

It is a well known fact that several channels of TV9 group have been caught in the past manipulating their viewership data so as to climb up the ratings data, which had resulted in suspension of their channel data by BARC.

We demand that BARC as an industry body should conduct an independent third-party enquiry, thoroughly investigate, take remedial actions and also take action against officials involved in corrupt practices, who must be removed from the Industry body, which is losing its credibility.

It becomes pertinent to remind you that we are stakeholders in BARC and we all agreed to its creation unanimously by removing the erstwhile TAM. The sole objective was to create a transparent and neutral system which seeks to address the erstwhile prevalent weaknesses in the system and make it robust. Further, at the time of the recent change in the top leadership of BARC, it was agreed that there would be a complete review of the team and its members at BARC for complete transparency and to restore the credibility of BARC. This has unfortunately not happened resulting in the continued menace and probable scope of manipulation and corruption of data. 

It is very evident that office holders in charge of measurement science are overlooking some very odd behaviour. They are clearly indifferent to the ground reality, market understanding, and maybe in their obsession to follow a hard coded rule book are failing to catch the new anomalies.   The unstable data is restricted not just to TV9 but also permeates across the English news genre that is lately plagued by wild swings. If there is experimentation taking place we would like to be updated.

I must convey that the members of the NBA Board feel extremely let down. The members have been very patient but it has been too long since it was broken. Some straight answers on how BARC plans to rebuild a broken system, should be made to the members. What has been done so far to rectify the old mistakes and loop holes. As far as we can see, it has become worse and it cannot go on like this."

In his letter to BARC, Sharma re-emphasised the points addressed  in the previous letter and mentioned 12 points to make people aware of his concern.

1.After seeing an all-time high during lockdown, News viewership has been declining almost consistently on all parameters. From Wk 12 to Wk 25 News Time Spend (TSV) declined by 36 per cent , this decline is consistent for all news channels except for TV9, which has actually increased by a huge 59 per cent. 

2.While TV news industry saw an unprecedented growth in Week 12/13, with maximum TSV, oddly TV9 has got its max TSV in Week 25, when most people are back to work and unlock has happened.  More surprisingly it has higher contribution from Urban than Rural.

3.It is well known that legacy brands have an advantage during LIVE and fast unfolding news events of national importance. However, this week Chinese troops related news and Actor Sushant’s suicide which were the biggest in the recent 2 weeks have not given the legacy brands as much benefit as it has given to TV9 suddenly.

4.If we compare the viewing pattern of TV9’s common viewers of week 12 vis a vis Week 25, strangely viewers in Wk 12 spent 50 min on the channel (TSV) while in Wk 25 they have spent 71 min. This means that the same viewers are more interested in watching TV9 now than they did when they had all the time in hand during lockdown. 

5.If we just compare viewer behaviour, New Viewers that added to TV9 in Week 12 had a time spend of 26 min however New Viewer who got added to the channel in Week 25 have a time spend of 36 minutes.

6. To reach a ranking position as high as no.2 even with landing channel support, brands have at least ranked 2 or 3 in reach. This example is phenomenal where channel is ranked no.7 in Weekly Reach in 000s, and yet No.1 in TSV and No.2 in Impressions. Other channels who have achieved this feat only recently, include R Bharat and News18 that touched no.3 on weekly reach parameter when they breached the ranking barrier.

7. BARC Rules on Landing on extraordinary surge may have missed 59 Ground interventions: TV9 Bharatvarsh is in landing on 59 head and found below state wise count. Were these tracked and trimmed from the output and in which manner? A similar table for Republic Bharat has been placed below to observe the scale of interventions in the genre, leading to subsequent unchecked rises.

8. The four big anchors on the channel are Nishant Chaturvedi, Sumaira Khan, Sameer Abbas and Dinesh Gautam. In all likelihood, they would not feature in any instant recall or Qual study. Therefore, no programming led loyalty factor can be attributed to this spike. 

9.  Compare GRPs below in absolute terms with its own sister channels in regional space. All have fallen in the two weeks, but TV9 Bharatvarsh has grown. So the advantage of the network is also negated.

10. As per BARC’s BIO News, TV9 Bharatvarsh has very little On Location coverage.

11. It may be worthwhile to look at the track record of the organisation and assess if any earlier instances of interventions or proven malpractices exist against it. The current floating WhatsApp’s raise serious suspicion.

12. Besides the Hindi genre, English has been suffering the same pattern of chaos. Many wild swings in single markets, compounded with the failure of a reach outlier picking mechanism, have made the data unusable. Republic TV continues to show exceptional Coverage in Chennai market, possibly because of an Out of Genre placement next to Tamil channels in gross violation of the law. How can an English speaking market be a single channel phenomenon? What is BARC’s plan to course correct? 

Source: BARC, 22+ M AB, Cumm Reach in 000s, Chennai

MUMBAI: Whistling Woods International (WWI), film, communication, and creative arts institute, announced its collaboration with Disney+ Hotstar. With this association, viewers of Disney+ Hotstar can now stream entertaining and thought-provoking short films created by the students of WWI. Over the coming weeks, selected films will be uploaded on the platform on a regular basis and will be available to viewers under the ‘short films’ section. Newly uploaded films can also be found in the ‘what's new’ section.

Through a unique teaching methodology, which combines academic rigour with practical experience, the students of WWI receive an unrivalled education in film, communication, and creative arts. This experience has seen the institute’s students and alumni contribute immensely to India’s media and entertainment domain, and led to the creation of several highly-acclaimed, award-winning films, many of which have been chosen to be featured on the platform.

Covering a wide range of genres and topics, the short films to appear include Alaksha, a fast-paced drama set against the backdrop of the 26/11 attacks on Mumbai and winner of The Perfect 10 award at the Jio MAMI Mumbai Film Festival, 2018; Hoop Diaries, a 2014 sports drama centred around the story of a girl overcoming a deeply personal trauma; Manorath, inspired by Rabindranath Tagore’s short story ‘The Postmaster’ and winner of the Best Screenplay award at the Pune International Film Festival, 2015, among others.

WWI president Meghna Ghai Puri said, “Whistling Woods International is extremely proud to announce its association with Disney+ Hotstar. Through this venture, viewers across India can choose inspiring and thought-provoking films created by our talented students. By providing a platform to these aspiring filmmakers, to be able to showcase their work, we hope to inspire future generations of artists to pursue their dreams, and follow the institute's motto of Do What You Love.”

Other films which have already been featured on Disney+ Hostar include Film City, Kanchey, Aalav and 500 Rupay, which has received seven awards, 6.5 million YouTube views and a nomination in Filmfare.

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MUMBAI: POGO, homegrown kids’ entertainment channel, is set to launch Titoo – Har Jawaab Ka Sawaal Hu a brand-new animation-comedy series produced by Cosmos Maya. The latest original in POGO’s rich portfolio of locally-made content will air weekdays at 12:30 pm from 27 July.

Speaking about the launch, Cartoon Network and POGO South Asia Network head Abhishek Dutta said, “Homegrown content is currently the cornerstone of kids’ entertainment in India and POGO has long been a pioneer in recognizing the potential of localized stories. It gives us great pleasure to debut Titoo – Har Jawaab Ka Sawaal Hu, created with a distinctive Indian environment. With a mix of relatable situations, endearing characters, slapstick humour and world-class animation, Titoo will win the hearts of our young fans.”

POGO’s nationwide promotional launch for Titoo includes brand integrations and branded content production bolstered with digital promotions and on-air activations. The channel has also collaborated with iconic kids’ magazine, Tinkle, and a leading digital parent platform, Momspresso, to amp up the buzz around ‘Titoo’. In addition to Hindi, the new show will also be available in Tamil.

 Watch the promo here.

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KOLKATA: Amazon Prime Video today announced an exclusive deal with one of India’s most popular comedians, Zakir Khan (Haq Se Single, Kaksha Gyarvi, Chacha Vidhayak Hai Humare). The association sees Prime Video become the exclusive home to three upcoming highly anticipated Amazon Funnies by Zakir Khan, all produced by Only Much Louder (OML), as well as an all-new season of Chacha Vidhayak Hain Humare. The exclusive collaboration with Prime Video follows a series of highly successful shows on the service, including Amazon Funnies Haq Se Single and Kakshya Gyarvi, a successful debut season of Chacha Vidhayak Hain Humare, as well as his stint as a judge on Amazon Original Series Comicstaan Season 2.

“There’s been an overwhelming response to Amazon Prime Video’s wide and diverse comedy offering, and we’re excited to keep the laughs coming with today’s announcement,” said Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India. “Prime Video customers will soon have exclusive access to the latest entertainment from one of the country’s most-loved comedians, including three Amazon Funnies. Zakir Khan has starred in a number of hugely popular comedy properties available on Prime Video and we can’t wait for Prime members to see what’s next, starting with the new season of Chacha Vidhayak Hain Humare.” 

“Today’s deal announcement marks Amazon Prime Video and Zakir’s long term commitment to comedy ,'' Only Much Louder COO Dhruv Sheth said. “Prime Video has been an incredible destination for comedy, from sit-coms to stand-up specials.  We’re happy to further strengthen that association now that Prime Video is the exclusive home for all the latest entertainment from Zakir.”

“It is humbling to receive so much love from viewers across the world,” said Zakir Khan. “My association with Amazon Prime Video has only grown stronger since the release of Haq Se Single, my first Stand-Up special on the service. I am really excited to further deepen our association and expand the reach of Indian comedy right around the globe and reach over 200 countries with my next few specials.”

Considering the growing hygiene and sanitation related concerns by pet owners and more so during the COVOD-19 pandemic, preventive pet care brand Wiggles launches India’s first 100% alcohol free and pet-safe instant sanitizer. Wiggles’ ‘Instant Pet Sanitizer’ is the first of its kind hassle-free solution for pets and pet parents after returning home from walks and outdoor activities. The Instant Pet Sanitizer contains essential oils and is based on a 100% alcohol free unique composition making it the perfect and safest alternative to the repeated need for rinsing and bathing known to cause drying and rashes. The sanitizer is affordable, easy to use, dries instantly and can be used on the pets’ paws and coat on a daily basis and whenever needed offering rinse-free protection on the go.

Recognized for introducing transparency in the pet care ecosystem in India, Wiggles, has launched distinct business verticals while keeping in mind the need of pets and pet parents within a short span of time. The Instant Pet Sanitizer by Wiggles.in is a category creator, and is developed by a team of experts keeping in mind the needs of pets and pet owners.

On launching yet another pioneering product for pets, Founder and Chief Executive Officer of Wiggles.in, Anushka Iyer, says, “With change being the only constant, innovation is the key, it has become imperative for us at Wiggles to prioritize the needs and demands of our pets and pet parents. Being a pet parent myself and an ardent animal lover, I have personally felt the need for a safe, and affordable product for instant cleansing without having to worry and bother too much. During the lockdown, we have been receiving several such requests as well as queries and concerns from pet owners about the use of alcohol based sanitizers and other regular hand sanitizers for their pets which are otherwise extremely dangerous and can even cause poisoning. Keeping this in mind, and the increasing need to maintain hygiene and sanitation of our pets, we have launched the Instant Pet Sanitizer, an extremely safe and easy to use product for dogs and cats. We have been working relentlessly to come up with a product that is gentle, and reliable and yet does the job. We are extremely happy on launching a milestone product that not only happens to be the first in India but also a first of its kind. We are hopeful that we will further develop on this category and introduce some more products that will ease duties for pet owners.”

The Instant Pet Sanitizer is a spray based sanitizer that is irritation free and has a soothing and calming effect on the pet. The Instant Pet Sanitizer is available across India at a nominal price of Rs. 330 for 100 ml. Pet owners can also purchase the product on the Wiggles.in website as well as through Amazon, Flipkart, Snapdeal, ShopClues, Pawrulz, Vetco, and other leading e-commerce platforms.