MUMBAI: Kolkata-based FMCG giant, RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.

The exposure to skin care products is at an all-time high in India. There is greater awareness of the ingredients in products and customers make choices based on this knowledge. Alertness of factors amongst consumers related to skin health like pollution and stress are leading to a demand of advanced skincare products that goes beyond conventional usage.

Poulomi Roy, Chief Marketing Officer, RSH Global said, “We have always believed in going beyond the mundane and therefore consistently provided extraordinarily innovative products to our customers. In today’s scenario advanced skin care is extremely important. Because of stress and pollution, our skin shows signs of ageing, dullness, loss of elasticity at a much early age. Therefore day creams, sunscreen, night creams and anti-ageing creams are products that are getting into the portfolio of a young target audience as well. Advanced skin care range is available in the market at a premium price & Revivify is launched with an intent to make advanced skincare available at an affordable price for mass segment.”

The brand plans to expand its personal care range in the mass- premium segment, focusing on cosmeceuticals, that is, products combining cosmetics and pharmaceuticals. Joy has entered the mass-premium segment to cater to the evolved customer base with this new line ‘Revivify’. This includes the following products - Eternal youth anti-aging, Hydra Boost Lightning Day cream and Hydra renew Regenerating Night cream.

The products have created a lot of buzz amongst influencers such as Soha Ali Khan, Hina Khan, Anita Hassanandani, Krystal Dsouza, etc.

Popular actress and influencer Soha Ali Khan has mentioned on her Instagram handle that the products have been really beneficial for her. She said:  “Stress, UV rays, pollution creates a lot of problems for our skin. Our skin tends to get wrinkled and fine lines appear at an early age. I really feel Joy skin care range is really effective and affordable to combat these problems. The anti-aging cream really stood out for me. I have started seeing the difference as soon as within 7 days of usage of the product. It has a magic ingredient called jojoba oil which really brightens the skin and helps with long lasting hydration.”

This new skincare product has a lot of benefits such as renewing skin layers, reduces wrinkles, increases the moisture of skin, resumes moisture balance, deeply refreshes skin, soothes and enhances elasticity, control skin balance, renews cell, hydrates skin etc.

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record breaking show of an unconventional love story of a couple belonging to different generations is here to witness many firsts.

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the ultimate championship in Australia, 13 months from now, where they will fight their hardest to bring the ICC T20 World Cup trophy home which they last won 13 years ago.

With the home season of cricket commencing, fans will bear witness to a live cricketing feast with 30 T20 Internationals to be played during the upcoming tours of South Africa, Bangladesh, West Indies, Zimbabwe and Australia to India as well as India’s tour of New Zealand on the Star Sports Network and Hotstar.

Hungry for his first ICC T20 Championship and apart from looking to break his personal jinx of not scoring a century in a T20 Internationals, Captain Kohli will be looking to find the best balance in terms of selecting the best opening combination, pace attack, spinners and all-rounders to face the challenge that will come from some of the world’s best T20 teams. With Dhoni not being a part of the squad, all eyes will be on Rishabh Pant to fill the shoes of one of India’s most successful and admired wicket-keeper batsman. Fans of the ‘Men in Blue’ will also look forward to Shikhar Dhawan and Rohit Sharma strengthening their already solid opening combination as the preferred pair for I the upcoming series. Each series preceding the World Cup will be a stepping-stone to build the pool of the fifteen best players that Team India will select for the 2020 ICC T20 World Cup.

The road to Mission 2020 will provide opportunities to newer players like Navdeep Saini, Deepak Chahar, Rishabh Pant, Krunal Pandya, Shreyas Iyer, among others to test their mettle and cement their position in the squad for the ICC T20 World Cup.

During the intense home season of cricket live on Star Sports and Hotstar, Captain Kohli will look to achieve a few personal milestones on his way to becoming the greatest of all time. For starters, Virat will look to reclaim the rank of #1 Test Batsman which he recently lost to Steve Smith. In the ODI format of the game, Virat is also only 7 short of reaching the legendary Sachin Tendulkar’s record of 49 ODI centuries. Another record Virat is close to and is 3 away from shattering is Ricky Ponting’s 41 centuries by an International captain.

For the ‘Home Season of Cricket’, breaking away from the norm, Star Sports has launched its campaign which uses animation to create a visual identity and build its narrative. The introduction of animation storytelling surrounding the two most important elements of the game of cricket i.e. bat and ball as humanized characters will establish consistency, mindshare and a high recall for ‘Cricket on Star Sports’. This new campaign will help build awareness and generate a great deal of excitement for each of the upcoming series, beginning with the ongoing South Africa tour of India.

Keeping fans up to date with Mission 2020, Star Sports - the ‘Home of Cricket’ has alluring content, starting 15th September 2019, which includes the live game and exclusive shows around cricket, with cricketers, fans, expert commentators, stadiums and more. Fans will see the return of one of the most engaging feeds on cricket, The Select Dugout. This will bring with it a customized experience that brings fans closer to the game with deeper engagement, detailed analytical and predictive commentary peppered with demos by a well-respected line of experts that include former international stars like Dean Jones, Scott Styris, Mike Hesson, VVS Laxman and Brian Lara.

MUMBAI: Vigo Video, India’s fastest-growing short-video platform, successfully completes two  years that sums up the brands transformation into a community building and relationship moulding platform. With over 20 million monthly active users, Vigo Video has brought Indian communities together through entertaining and heartfelt visual stories.

To celebrate this community spirit and its memorable journey of two years,  Vigo Video kicks off celebrations across eight cities beginning September 20th. Travelling from Bardhaman, Kolkata, Murshidabad to Jaipur, Lucknow, Delhi, Patna and Ranchi, Vigo Video will host an array of exciting activities including Vigo’s first Parade with Vigo creators of each city, Canter bus tour around the city and a Grand Birthday Party to be attended by hundreds of Vigo fans and users! 

The fun birthday party will also witness exciting games, interactions with the top Vigo creators like PrinceKumar, Rida Javed, Divyanka Sirohi: and many more, which will further bring the communities closer together.

Within this short time span, the platform has been able to create a strong and unique identity amongst users. With regional content gaining prominence and creators using their regional dialects to create content, different genres have gained popularity across key markets. From comedy, sketch, acting, to video rendition, one can find multiple vertical categories for users to engage and create content with.

Popular content created and shared also differ from one community to another. Original comedy skits and homegrown comedy groups are a hit in Kolkata and Ranchi, while heartfelt content around emotions are appreciated the most by Vigo fans in Jaipur and Delhi. Meanwhile, across the Hindi heartlands of Lucknow and Patna, shayari and storytelling reign supreme.

“We are delighted to celebrate with communities pan-India two years of bringing real stories about real people to life through the power of short-form video,” said Ashray Sachdeva, Head of Marketing, Vigo Video. “Vigo users are now coming together to form communities and groups both online and offline, create long-lasting relationships. Our ambition in the coming is to further empower users to share their stories in the most authentic and engaging way.”

Vigo Video is an engaging platform for the next generation of storytellers and connects with like-minded users sharing similar interests. In the last two years, Vigo Video has become tremendously popular across India with a huge community of loyal users eager to create and share content with their followers.

MUMBAI: Within 7 months of launch and with 17 Originals, MX Player is India’s leading streaming platform that caters to 75 Mn Daily Active Users. However, the brand has been the talk of town for the past few days – ever since the strange #IdeaChor started trending on social media. While both the netizens and the digital gurus are intrigued by #IdeaChor, many have also reacted asking why MX Player is openly “stealing ideas”.

But what MX Player has stolen is the attention of the viewer with this quirky gimmick of #IdeaChor for their MX Original Series – Kiska Hoga Thinkistan Season 2. This edition of the show witnessed high octane office politics and professional rivalry that turns personal with the new boss stealing ideas and then taking credit for them.

With #IdeaChor, MX Player has shown its appreciation for brands that have set a high benchmark on digital as it aped several posts and ideas of theirs. This was an intentional attempt to give the audiences a taste of what it feels like when your ideas are stolen or taken credit for (as seen in the show). While many users are lauding the creativity of the posts despite the outright plagiarism, this digital campaign started many conversations that route back to the show.  Popular influencers like Gabbar Singh, Sagarcasm, Akshar Pathak, Trendulkar, Bollywood Gandu and Atul Khatri amongst others were also roped in to engage fanbases across categories.

Commenting on the campaign, Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player said, “Sometimes, stealing ideas turns out for the good but jokes apart, we wanted to grab the attention of the digital viewer. The campaign was conceptualized in a way to bring alive the narrative of ‘Kiska Hoga Thinkistan Season 2’. This engagement was risky, it was quirky, and it presented us with an opportunity to create conversations for a web series like never before. Be it brands, advertisers, viewers or the marketing fraternity at large – everyone has taken notice of this campaign and I am glad we caused a stir with this one.”

A pioneering effort across categories in the OTT space, MX Player’s ‘#IdeaChor’ campaign not only received immense traction but was also deemed ‘risky yet immensely successful’.

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019.

Top Advertisers:

Minor changes were noticed in the BARC ratings in week 37. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained in the top two slots with 143015 and 109810 ad insertions, respectively.

Godrej Consumer Products Ltd and Procter & Gamble interchanged their last week’s position to rank third and fourth, respectively. They had made 45585 and 37797 insertions. ITC Ltd climbed up three ranks to stand fifth with 34665 insertions.

 Top Brands:

Colgate Dental Cream was the top advertiser on television in week 37, with 11797 insertions. Policybazaar.com came second with 10817 ad insertions.

The third and fourth spots were acquired by Kalyan Jewellers and Trivago, as they made 9946 and 9673 insertions, respectively. Last week’s top performer, Lizol came in fifth with 9645 insertions.

MUMBAI: In a bid to make the most of the festivities, Dish TV India Ltd, the world’s largest single-country DTH Company, today announced line-up of special offers and packages for its existing customers in West Bengal. The new offers by Dish TV seek to extend maximum benefits to the customers.

Catering to the need of the customers, the new packages offered by DishTV have been designed keeping in mind the diverse choice of content across various segments. As part of the offer, three new attractive combos in SD and HD packs have been introduced starting from Rs 219. The new recharge packs include Family Bangla; comprising all Bangla channels along with popular Hindi entertainment/Infotainment channels, Family Cricket combo; comprising all Bangla channels along with popular entertainment/infotainment channels + India Cricket Service and Family Metro combo; comprising all Bangla channels along with popular Hindi & English entertainment & Other infotainment channels.

“West Bengal has always been a prime market for DishTV and we are committed to growing our presence and reach in this region. Taking forward our vision of providing robust and enhanced entertainment experience, we are thrilled to announce customisable entertainment packs and offerings for our customers. We have always followed a customer-centric approach when it comes to curating the offers and we are confident that the special festive offerings will further add to the fervour of the festivities for our viewers," Dish TV India marketing corporate head Sukhpreet Singh commented.

DishTV has introduced exciting offers for its existing subscribers who have not recharged since 31 July earlier, wherein subscriber will get all Bangla channels along with other popular channels at an unbelievable price of Rs 219 per month. Furthermore, there is an option for annual recharge also, which ensures price protection for one year and one free service visit for alignment at the time of re-activation.

Additionally, to further encourage the current subscribers, special long-term scheme has been announced, wherein subscriber can avail one month extra subscription on payment of six months and two months extra subscription on payment for ten months. Also, on recharge of two years, customers can enjoy all Bangla channels along with popular entertainment channels at an effective monthly price of Rs 219.

This special offer will be available till 15 November and will ensure that DishTV’s customers enjoy the best content without any hassle. For any additional content, subscribers will have to recharge with the additional amount as applicable.

MUMBAI: Netflix announced that Dharma Productions’ Drive will premiere as a Netflix Film exclusively on the service around the world. Directed by Tarun Mansukhani, the action-thriller heist film is Netflix’s first original film with Dharma Productions.

The fast-paced film, high on action, stars Jacqueline Fernandes, Sushant Singh Rajput, Boman Irani, Pankaj Tripathi, Vibha Chhibber, Sapna Pabbi and Vikramjeet Virk. The film’s edgy car chases, interspersed with high octane music, make Drive a thorough entertainer.

"At Netflix, we want to be a home for films across genres that delight our viewers in India and around the world. As we rapidly build our diverse film catalogue, we are excited to work on our first-ever film with Dharma Productions and bring Drive to Netflix. It is a complete entertainer led by a brilliantly talented cast and crew and is filled with foot tapping music and pulse-pounding action and drama. We can't wait for our members globally to enjoy it," Netflix India international original film director Srishti Behl Arya said.

“Our vision for Drive was to make a film that elevates the genre of action-heist films. With nail-biting chases and action sequences, fronted by a spectacular cast, Drive combines the best of Bollywood storytelling with international production quality. I’m thrilled to partner Netflix once again in bringing this incredibly fun film to millions of fans of the action genre around the world,” Dharma Productions’ Karan Johar said.

MUMBAI: Zee Kannada’s recently launched show Jote Joteyali garnered 171 per cent of total growth in the primetime slot, according to the channel. The show was launched on 9 September, has topped the chart in Kannada television industry in fiction genre.

The show is telecasted every Monday to Friday at 8.30 pm on Zee Kannada and Zee Kannada HD. The record-breaking show of an unconventional love story of a couple belonging to different generations is here to witness many firsts.

The uncommon show is based on the love story of a 45-year-old rich businessman and a 20-year-old girl hailing from a middle-class family. The tagline ‘manasugala naduve vayassugala maduve’ depicts the extraordinary love story that marries the difference in age to bring together two people in love. The show stands as a witness to the love that surpasses materialistic limits of age, status and lifestyle, to prove the purity in love between two individuals.

MUMBAI: Facebook is rolling out a suite of new interactive ad solutions today including Poll ads, Augmented Reality (AR) ads, Instagram poll stickers for Stories ads, and Brand Playables. The new Ad solutions released today are built on people’s natural desire to interact, engage, and touch. Interactive Ads enable instant two-way communication and get people involved, which is a natural fit for how people, especially the youth, engages on mobile phones. With the festive season coming up in India, this suite of interactive Ads can help advertisers engage with their consumers in new and interesting ways.

"At Facebook, we build for people first. This means our products, services, and Ad solutions have evolved to meet people’s growing desire to engage and participate in ideas. This is also a key reason why they have delivered consistent business results for our advertisers, large and small. In the age of reducing attention spans, Interactive Ads are one of the most effective ways of holding the attention of the consumer. They are also easy to execute - a poll Ad can be created in just five seconds. The new Ad bundle will especially add value to brands looking at high-engagement festive campaigns,” said Facebook India director and head of global marketing solutions Sandeep Bhushan.

Increasingly people want to participate in a brand’s big idea and they’re using innovative ways of doing so - less words, more GIFs, Lives, Reactions, emojis, face filters, and stickers. In turn, brands and people are becoming more intertwined and it’s changing digital advertising from a one-way push communication to an ongoing dialogue powered by creativity.

“This behaviour is unfolding across our family of apps. Already, 60 per cent of businesses on Instagram use an interactive element such as @mention, hashtag or poll sticker, in Stories every month. What started with exploring new things on mobile has morphed into vast and varied conversations that welcome people’s participation and will eventually immerse them into shared experiences. To help brands further embrace this trend, we are announcing new ad solutions that encourage a playful experience between people and businesses, and deliver results,” said The Creative Shop at Facebook APAC creative strategy lead May Seow.

Facebook is now bringing video poll ads to Facebook mobile Feed, globally available this month. Poll ads allow advertisers to insert polls to video ads and enable an interactive, personalised advertising experience. Facebook is launching three variants of poll ads, and each will support the reach, brand awareness objective (BAO), traffic, and app installs objectives.

These are ‘Poll Only’ that will enable advertisers to interact with their target audience to drive brand lift; “Poll plus Watch & Browse” that will enable advertisers to capture peoples' preference for personalized journeys on their websites; and ‘Poll plus Watch & Install’ that will enable advertisers to interact with people and drive them toward an app install.

Advertisers can insert a poll question and two corresponding response options to a video ad campaign in the Facebook mobile News Feed. “In early findings, we’re seeing poll ads in Feed drive increased brand awareness and conversions. For example, in 5 out of 9 brand lift studies, we observed poll ads increased brand awareness compared to video ads,” Seow said.

In addition to interactive questions, people use face filters and fun animation in the 1 billion stories shared every day across Facebook, Instagram, and WhatsApp. For businesses, the augmented reality opportunity is clear. For WeMakeUp, a US-based cosmetics brand, AR Ads on Facebook enabled customers to try on its latest shade of lipstick, and as a result the brand drove a 27.6 point lift in purchases with the average person spending 38 seconds interacting with the ad unit. Facebook is now expanding this AR opportunity to more advertisers, entering open beta for AR Ads globally over the next few months.

Lastly, Facebook is also expanding its playable ad format that allows people to play a game to drive downloads, conversations, and brand objectives. Uber India used the Playable format for a campaign during the 2019 Cricket World Cup and saw 3X higher Ad Recall Lift Rate and 10% higher click through rate (CTR) compared to other brand awareness campaigns.

The expansion of playables is now available for all advertisers globally.

MUMBAI: While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of their tweets on their handles, but today has become a great marketing and engagement tools for the brands. 

This eagerness of brands to stay connected with their fans and followers on every medium possible is now reflecting in an uber creative Instagram trend started by @thefakeadco, using two arrows and instagram tools in a very intelligent manner to put quirky messages across. 

@thefakeadco, which creates fake advertisements for brands on their Instagram handle, shared this for Marlboro cigarettes

Quickly following the suite was food-aggregator and the new video-service provider, Zomato India, who used Pizza as the new element in the creative. 

Create Collage: 

After Zomato’s take on the creative slides, a number of brands took the opportunity to showcase their creative genius on Instagram.

Tata Nexon

Comicstaan

Netflix India

Amazon Prime India

Porsche India

MUMBAI: The Advertising Club Bangalore president Laeeq Ali is positive about the growth of the advertising industry in the country given the boom in technology, and creativity. He also said that government policies are going to pave the way for a good future for the industry.

“It is heartening to see several small niche boutique agencies mushrooming in the country, specialising in various aspects like AI, VR, and mobile-centric advertising,” said Ali in an exclusive interaction preceding the Big Bang Awards 2019 on 20 September.

It is the first set of Big Bang Awards happening after Ali became the president of the club.

He mentioned, “I am looking forward to it as we are into an exciting phase at the club, where we are trying to change a lot of things in terms of the roles that we play. The Big Bang Awards 2019 is a starting point to that.”

Ali further added that they have tried to make the awards more exclusive by dividing it into two parts. “After listening to the whole fraternity and taking ideas for them to make Big Bang Awards more inclusive, we tried to have them into two parts: one for creative & content and the other for media & health etc. The second set of awards will be taking place in the month of November.”

Speaking about the nominations that the club received for the first set of awards, Ali noted that more than 100 agencies from across 13 states have sent some “hatt ke” (offbeat) entries to participate.

“This is for the first time that we have taken the whole nomination and judging process online and it was heartening to see the response we have got in terms of nominations. 20-25 high-profile judges have gone through these entries to select the winners for Big Bang Awards 2019,” he said.

On being asked what some of the key trends were, which the club observed from the nominations, Ali replied that there has been a boom in content-led advertising.

“The challenge for any creative agency is to actually strike a balance between content and creativity, and how do you come with interesting content properties for brands to engage with their consumers,” he said elaborating more on the concept.

He asserted that agencies are trying hard to find this balance and have come out with a lot of interesting campaigns.

MUMBAI: Distribution platform operators (DPOs) have shared their comments to modify Telecom Regulatory Authority of India (TRAI)’s draft on The Telecommunication (Broadcasting And Cable) Services Interconnection (Addressable Systems) (Amendment) Regulations, 2019.  The industry has welcomed TRAI’s move to amend Schedule III of the regulation and believes that provisions related to watermarking, fingerprinting and digital rights management along with CAS and SMS is in right direction.

AIDCF said, “It is submitted that the provisions relating to watermarking, fingerprinting and digital rights management along with CAS and SMS, is a step in the right direction and AIDCF wholeheartedly supports the same. With respect to amendments proposed to be introduced by TRAI in the schedule III of the Interconnection Amendment Regulations 2019, AIDCF stands in agreement with the same and supports TRAI in bringing about the amendments in the regulations.”

However, Bharti Telemedia (Airtel), Tata Sky and GTPL recommended a few changes in the draft of interconnection addressable regulations.

Airtel, with regard to Section C Clause 8 of the regulation, recommended that the capacity of the CAS and SMS should be linked to the volume of transactions rather than the subscriber base. The rationale for the same is that each subscriber can generate multiple volumes of transactions and hence, to handle these transactions of a single customer, the system is equally consumed and therefore, the correct assessment of the system capacity should be linked to the transaction count instead of subscriber base.

It further commented “The subscriber base may not be the appropriate criteria to assess the capacity of CAS and SMS, more so, in the current framework when a single customer can generate more than one transaction in terms of activation/deactivation of channel, recharge etc. We, therefore, suggest that the criteria of 5 per cent should be measured in context to total volume of transactions.”

The company in its comments to TRAI also raised concern over generating customised bills. It said, “We submit that the requirement of generation of bills is applicable for the post-paid services and we, therefore, suggest that clause must specify the same to avoid any confusion.”

Similarly, Tata Sky also expressed that bill generation is a postpaid concept. DTH operators do not have a postpaid platform and are completely prepaid. “Therefore, it is suggested that a suitable clarification be inserted in the regulations as well as the audit manual to avoid any understanding gap between the DTH operators and the auditors,” said Tata Sky.

Tata Sky also suggested, “The STBs and VCs are issued against a CAF to a subscriber and the subscriber's address is captured in our systems. Consequently, the auditor can check our systems on a random sample basis, however, we will not hand-over our entire database along with addresses to the auditor in compliance with this requirement. We would, therefore, suggest that a suitable clarification be inserted in the regulations as well as the audit manual to avoid any understanding gap between the DPO and the auditors.”

The draft’s Clause 12(a) & 12(c) states that it is mandated that amongst other things SMS should also be capable of viewing and printing of historical data in terms of the activations and the deactivations of STBs and generating historical data of changes in the subscriptions for each subscriber and the corresponding source of requests made by the subscriber.

GTPL on the same commented, “It has been observed in the past audits that the auditors have demanded generation of such historical data for all subscribers and from inception which has put undue stress on the systems of the distributors and the resultant inconvenience to the customers. It is suggested that the Authority limit the generation of historical data to reasonable percentage of the total as a sample size. We suggest a sample size of 5 per cent of the active sub base for platforms which have more than 5,00,000 average active subscribers while for platforms which have a lesser active subscriber base the sample size can be 25 per cent.”

MUMBAI: Finance Minister Nirmala Sitharaman, on Friday, announced the slashing of corporate tax from 30 per cent to 22 per cent, sending tremors of joy and positivity across the industry. The revised tax rates will be applicable to companies that do not avail of any tax incentive. Effective corporate tax rate after surcharge will be 25.17 per cent. She also announced that new manufacturing companies will have to pay only 15 per cent corporate tax.

Welcoming the move Diageo India managing director and CEO Anand Kripalu said, “We welcome the bold changes introduced by the government, which will strengthen India Inc’s role as the nation’s job and wealth creators. The increased tax savings will boost cash flows, spur domestic and foreign investment, provide competitive tax rates and act as an economic driver towards ‘Make in India’.”

Stating that the new move will have a good impact on the travel and tourism sector, SOTC Travel vice president and chief financial officer Farroukh Kolah said, “Travel and Tourism industry is a vital contributor to the country’s growth. The announcement on lowering the corporate tax from 30 per cent to 22 per cent, which is now at par with the South Asian countries, will have a significant and positive impact on the economy. The reforms undertaken by the government will help businesses with higher post-tax profits hence incentivising investments into the country and will boost the current economic growth rate.”

Kalyan Jewellers chairman and managing director T S Kalyanaraman also praised the move as he said, “It is very positive to see the government move pragmatically and provide the much-needed liquidity boost to the economy. Lower tax rate will increase transparency in the gems and jewellery industry which will ultimately lead to a shift from unorganised to organised sector. We welcome this dynamic decision implemented by the government.”

BENGALURU: Enterr10 Television network’s Hindi GEC was the most watched channel Across Genres on All Platforms as well on the Free Platform in week 37 of 2019 (Saturday, 7 September 2019 to Friday, 13 September 2019, week or period under review). The channel was ranked first in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 channels across genres on all platforms during the period under review as compared to second rank in week 36 of 2019 (previous week). As mentioned by us earlier(https://www.indiantelevision.com/television/tv-channels/viewership/barc-...) Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV have each been vying for the numero uno position in BARC’s across genres on all platforms list over the past few weeks.

Top 10 channels Across Genres on All Platforms

The list of channels in BARC’s weekly list of Top 10 channels Across Genres on All Platforms in week 37 of 2019 was the same as in week 36, with a small tweak in ranks – the biggest one being Dangal replacing Sun TV at first place as mentioned above. Six Hindi GECs, two Tamil GECs and one channel each from the Hindi movies and Telugu GEC genres comprised BARC’s weekly list of Top 10 channels Across Genres on All Platforms in week 37 of 2019. From the network’s perspective, there were three channels from Star India, two channels from Sony Pictures Network (SPN) and one channel each from B4U, Enterr 10 Television, Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd (Zeel) in the weekly list of Top 10 channels across genres on all platforms in week 37 of 2019. Eight of the channels in the list were Pay TV, while two were Free TV in the week under review.

Please refer the chart below:

Top 10 channels Across Genres on the Pay Platform

There was only one change in BARC’s weekly list of top 10 channels Across Genres on the Pay Platform in week 37 of 2019 as compared to week 36. The Network18/Viacom18 associated Telugu GEC ETV Telugu exited the list while Zeel’s Kannada GEC Zee Kannada entered it in week 37 of 2019. There were three channels each from Star India and SPN, two channels from Zeel and one channel each from Sun TV Network and Viacom18 in BARC’s weekly list of top 10 channels Across Genres on the Pay Platform in week 37 of 2019.  Five of the channels were Hindi GEC, there were two Tamil GECs and one channel each from the Hindi movies, Kannada and Telugu genres in BARC’s weekly list of top 10 channels Across Genres on the Pay Platform in week 37 of 2019. As in week 37, the two most watched Pay channels on the Pay TV platform were not Hindi GECs’ – they were Tamil and Telugu GECs’ ranked one and two respectively. 

Please refer to the chart below:

Top 10 channels Across Genres on the Free Platform

All the channels in BARC’s weekly list of Top 10 channels on the Free Platform in week 37 of 2019 were the same as in the previous week, with a slight tweaking in ranks. There were three channels each from the Bhojpuri and Hindi movies genres, two channels from Hindi GEC and one channel each from the Marathi and sports genres. There were three channels each from B4U and Enterr 10 Television, two channels from Zeel and one channel each from the Skystar and Star India networks. 

Please refer the chart below:

MUMBAI: India’s leading athlete Virat Kohli launches his first collection for kids with global sportswear brand PUMA. Catering to a new generation of fitness enthusiasts, PUMA one8 Kids introduces athleisure wear for boys between the age of 4 – 14 years.

Encouraging children to lead an active lifestyle, the collection has been developed keeping in mind the needs of the younger generation. Designed by Virat himself, the collection includes a range of sneakers, tees, shorts, active pants and accessories like backpack and beanie. It demonstrates his bold and dynamic personality with colours and silhouettes reflective of his personal style.

On the launch of the collection Virat Kohli said, “Sport holds a very important place in my life. It has helped me become who I am today. I urge every parent to encourage their children to play more and remain physically fit. It’s fun, relieves stress and helps them stay healthy. The launch of the kid’s collection is my way of calling out to our future generations because feeling fit and looking active is a simple step towards leading a more active lifestyle.”

“Virat is a great inspiration and role model for children. Ever since we launched the PUMA one8 collection, we had many kids come to our stores eager to buy merchandise designed by him. We are thrilled to extend our range to all his young fans,” said PUMA India MD Abhishek Ganguly. “Kids is a key category for PUMA. With this launch, we look to further build this segment and enhance the collection for our younger consumers,” he added.

MUMBAI: Star Maa and L&T Metro Rail Hyderabad Ltd with an attempt to create an effective civic sense-based communication launched a campaign through the World’s biggest television property of Telugu entertainment Bigg Boss.

The civic sense campaign has been executed in all 48 metro stations covering areas including concourse, platform level and retail space. Specially customised Jingles with similar messaging are played in all metro trains. The campaign planned for entire Bigg Boss season will enable all metro commuters to be aware of dos and don’ts at metro rail and metro station premises. This has derived awareness on safety measures, rules of metro, encouraging more usage in a proper manner at their convenience.

Speaking to the media, Host Akkineni Nagarjuna said, “This is a perfect combination of entertainment + important message to society and using the Bigg Boss platform for creating awareness on civic sense. I understood that the campaign is well received by the metro travellers and other set of audience. I am happy that Star Maa and LTMRHL has come forward with such innovative & socially responsible campaign.”

MUMBAI: As a female medic in the British Army, Georgie Lane’s life is full of battles – both physical and personal. Our Girl, follows the fearless adventures of the tightknit unit of soldiers in ‘2-Section’ as they fight for survival on the most dangerous missions of their lives.

Watch Our Girl only on Zee Café from 25th September at 10.

Highlights of the show:

A girl determined to prove her merit and might as she moves mountains with her extraordinary adventures in the British Army

Our Girl rightly depicts the challenges of the battlefield with Lance Corporal Georgie Lane at the forefront

IMDB: 7.8

MUMBAI: For a long time, the film industry has produced and marketed films based on gut and the same instinct and some basic media reports have been used to reach out to the movie going audiences. But Sony Pictures Entertainment Films India partnered with Google, their agency Sokrati and movie ticketing portals to go beyond gut, and used a comprehensive data analytics based approach to execute a India first ‘Trailer to Ticket’ model. Through this, the entire journey of the movie going audience was mapped right from the time, the person viewed the trailer to the final purchase of the ticket.

“ We, at Sony Pictures Entertainment India have always believed in the power of a data analytics driven approach. Hence we were looking at optimizing the full funnel, from the “Trailer to Ticketing”, especially for our Tent-Pole films. The Google team have been our biggest partners, helping us map the right ‘intent based’ audiences for our campaigns, from awareness to conversion. This not only delivered great engagement for our content, but also delivered spectacular returns on every dollar spent ” Shony Panjikaran, Director & Head of Marketing, SPE Films India.

Google India has now created a special case-study on this campaign (report attached).

Performance marketing today is blending people expertise with the latest technology to invest every penny righteously into marketing efforts. Spider-Man: Far From Home has proved that data and technology coupled with marketing experts avoid spends’ loss and catalysts unprecedented returns on spends. Through the digital campaign about 5 Lakh tickets were sold, and the film went on to become the most successful Spider-Man sequel in India, and in fact Sony Pictures Entertainment’s biggest film till date.

“ The ambition is to transform from a traditional entertainment company to a data-driven, audience-first company. Today, we’re making smarter decisions about the kind of creatives to be used, the right people to target, exactly where to target them and in the process significantly bringing down the marketing costs. Very soon, data analytics will help us with the kind of movies we need to make, understanding the ever changing tastes of the people we are making movies for, and the experiences we need to deliver.”  Shony Panjikaran, Director & Head of Marketing, SPE Films India. 

MUMBAI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with the right information on health. GOQii is India’s leading tech-enabled smart preventive healthcare company.

Joining hands with GOQii, MediaCom will be responsible for media strategy, planning, buying and implementation for all media as per GOQii’s requirements for IHQ.

GOQii has an advanced health ecosystem that consist of fitness tracker and a care team which includes personal coach, health expert, doctors and diagnostics. It brings all the user health data on to a single platform from which it can be analysed by care team. This allows for the user to receive personalized health advice as per their lifestyle and habits.  

Commenting on the win, MediaCom South Asia CEO Navin Khemka said, “In this health & fitness conscious era, GOQii’s products are hitting the right chord by providing preventive health and wellness ecosystem to a wider audience. We are excited to work on the new educative initiative India Health Quiz with GOQii and help them grow in the market and reach out to the masses easily.”

“When we were ideating about the India Health Quiz, we were looking to partner with someone who has the capability across digital channels and can deliver on our objectives. Mediacom presented to us their bouquet of services & we embarked on this journey to educate Indians about the smaller nuances of health via a quizzing template,” said GOQii Technologies CCO Krishna Kumar.

The account will be managed and supervised by the MediaCom Mumbai office.