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Research is important while creating content: Nepa India
MUMBAI: Research is a key ingredient before the launch of any product or brand. And creating content is nothing without appropriate research about the audience and their choices, explains Nepa India...
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Relieve boredom at home with Zee Picchar’s world television premiers
MUMBAI: Just when Kannadigas begin wondering how to spend their time and entertain their children, Zee Picchar has doled out an initiative that is sure to keep the audiences glued to their TV screens....
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XYXX mandates social distance, suspends e-commerce website until further notice
MUMBAI: Covid-19 has made us all sit up and realise how unpredictable the world we live in is.XYXX as a brand has always strived to be customer first and work towards serving their customers to the...
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PM Modi’s Janta curfew witnessed 85% drop in footfalls across the country
MUMBAI: The clarion appeal given by PM Modi to participate in janta curfew for a day on March 22, 2020 to contain the spread and make the fight against coronavirus in India a success got an...
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Usha International announces a new sewing machine campaign with actor Keerthy...
MUMBAI: Usha International, one of India’s leading consumer durables companies, has launched a new media campaign for Usha sewing machines featuring the brand ambassador and National Film Award winner...
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Shwapno makes Mirum India its marketing automation partner
MUMBAI: Mirum India has been appointed as the marketing automation partner by Shwapno, one of the largest grocery chains in Bangladesh. Shwapno operates over 60 physical outlets across Bangladesh and...
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Likee’s popular ‘Dr Aaloo’ out to combat coronavirus through short video app
MUMBAI: Medical science is the biggest boon to mankind, and doctors are considered second just to the almighty. And a doctor becomes a better healer when he couples medicines with humour and laughter....
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BIGO LIVE Stands in solidarity to support Corona Warriors with #WeAreThankful...
MUMBAI: With the entire nation coming together to fight off Corona and showing their gratitude to the heroes of our country who are selflessly serving the corona patients, BIGO LIVE, a leading global...
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Dairy Day ice cream launches ‘Goodness is Good’ campaign
MUMBAI: Dairy Day Ice Cream has released its summer campaign ‘Goodness is Good’. Conceptualised by Famous Innovations and directed by national award-winning director Vibhu Puri, the campaign comprises...
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Sony YAY! brings new episodes of Kicko this summer
MUMBAI: Kids across the country are all ready to wrap up their schools and are gearing up for the long awaited summer break. Kicko, kid’s favorite next door kid is all set to make this summer a...
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IMCL's business continuity plan to ensure LCO safety during COVID-19 crisis
MUMBAI: Organisations across the globe and across sectors are re-orienting work procedures amid the COVID-19 pandemic as the crisis continues to escalate. While remote work is easier for a few...
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News channels encash 'taali bajao, thaali bajao' initiative to gain more...
MUMBAI: News channels across genre certainly tried to chance upon the opportunity to engage viewers during the ‘taali bajao, thaali bajao’ event. An initiative called by prime minister Narendra Modi as...
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MIB asks states to ensure operational continuity of media amid Covid-19 outbreak
MUMBAI: In view of the coronavirus pandemic, the ministry of information and broadcasting (MIB) has directed all state governments and union territories to ensure uninterrupted operation of information...
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English news becomes top gainer in Chrome DM week 11, 2020
MUMBAI: English news has become the top gainer in week 11, 2020 of Chrome Data Analytics and Media data. The genre grew by 1.25 per cent. In this genre, Lok Sabha TV channel gained the highest OTS with...
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Godrej Protekt starts #ProtektIndiaMovement to combat Coronavirus
MUMBAI: Considering the severity of Coronavirus (COVID-19) the matter, Godrej Protekt – the range of hand hygiene products from Godrej Consumer Products Ltd (GCPL) – has launched an initiative called...
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Music industry hit hard by Coronavirus
MUMBAI: The Indian music industry is feeling the heat of the coronavirus outbreak. The members of the Indian Music Industry (IMI), whose existence is solely dependent on releases of feature films,...
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Let the Game begin playing Housie Quiz on Smartphones!!
MUMBAI: During difficult times like now where people self-isolate because they are responsible or because they know that others are not! Well, all cope with this with the best of their abilities. Be it...
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Broadcasters seek government help to overcome corona crisis
MUMBAI: The News Broadcasters Federation (NBF), the trade organisation that represents the combined interests of the news broadcasting industry on Monday sought the immediate intervention of the...
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Brands keep up positivity during Covid-19 pandemic
MUMBAI: As millions of people across the world are isolating themselves inside their homes to fight the spread of novel coronavirus, the need for positivity assumes far more significance. This might...
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CoVid-2019: Modi and India fight back
It was hardly a month ago that prime minister Narendra Modi’s image appeared to be taking a beating what with the nation getting divided between those pro-NRC and pro-CAA and those against the two...
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